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Digital Edition
Sports Business Journal issues
Volume 23 No. 40
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Pepsi preps for fanless opening at SoFi Stadium

By Ben Fischer
September 7, 2020
How do you celebrate the launch of the most opulent sports venue yet built in the U.S. — a culmination of two NFL franchises’ long-term strategic vision — when the stadium is closed to the public?   The Los Angeles Rams and a group of sponsors led by PepsiCo will...

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