Menu
People and Pop Culture

Closing Shot: Searching For Those Friday Night Lights

High school football will have to wait until the winter or spring in multiple states across the country as the pandemic inflicts a hit on this cherished hometown tradition.

Socially distanced fans and masked cheering sections watch the Lafayette Broncos take on the West Lafayette Red Devils in Lafayette, Ind., on Aug. 21.getty images

High school football is the latest COVID-19 casualty.

So far 16 states have postponed their high school football seasons to the winter or even next spring because of the pandemic, according to the National Federation of State High School Associations (NFHS). While the revenue delayed or lost pales in comparison to college football, high schools are bracing for the loss of their biggest financial driver.

Karissa Niehoff, executive director of the NFHS, said many state high school associations were already pinched by losing basketball championships at the start of the pandemic. “State associations are reporting that if they don’t have football, they will dig deeply into any reserves they have,” she said.

Still, Niehoff said health and safety have guided decisions, not finances. “The priority behind the decisions is not revenue, it’s readiness. But also, when we shut the door and talk with them, revenue is a big concern and football is a big part of that.”

More than 1 million students play high school football. So far no state has outright canceled the sport for the current school year. But these states have said no to high school football in the fall: California, Colorado, Delaware, Hawaii, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Mexico, North Carolina, Oregon, Vermont, Virginia and Washington. Washington, D.C., has taken a similar position.

getty images

States that so far have moved forward with fall high school football on schedule or with only slight modifications to the calendar are: Alabama, Alaska, Arkansas, Arizona, Connecticut, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Mississippi, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Tennessee, Utah, West Virginia, Wisconsin and Wyoming.

State high school associations are closely aligned with rules enacted by their governors and local health officials. Those that have decided to continue this fall will do so either without fans or with reduced capacity at their stadiums. Many have restricted their schedules to in-state games and usually with only divisional opponents.

Despite the many hurdles,  enough schools played the weekend starting Aug. 21 that the NFHS’s streaming service, NFHS Network, showed more than 300 games. 

To help those returning to play, the NFHS released extensive guidelines for establishing proper protocols, including testing, contact tracing and quarantines.

“As decisions are made, even at local schools, these are collaborative decisions made and the parents, participants, coaches and others are as educated as they can be,” Niehoff said. “We support giving it a go if the level of readiness is there, with a phased-in approach. But plans have to be developed. You have to be paying attention to the kids on a day-to-day basis.”

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2020/08/31/People-and-Pop-Culture/Closing-Shot.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2020/08/31/People-and-Pop-Culture/Closing-Shot.aspx

CLOSE