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Volume 23 No. 33

NFL: Hang Time

No bubbles. Large rosters. And lots of physical contact. The NFL is vowing to play as usual, but with so much up in the air everyone invested in the league is left to ask: WHAT IF IT DOESN’T WORK?
Photo: getty images
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Every year from September to December, America’s top-selling beer brand turns its entire marketing budget — more than $100 million — toward the NFL: Tens of millions of team-logoed Bud Light cans, retail displays, sweepstakes, national television advertisements, the works. This...

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