Group Created with Sketch.
Volume 23 No. 33
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Give sponsorships the same respect as personal relationships

The following is an excerpt from “Sponsorship Strategy: Practical Approaches to Powerful Sponsorships,” by Ken Ungar (Sports Career Press, July 2020). In the course of Sponsorship Strategy, I discussed a variety of approaches that can help you amp up the power of your sponsorships. ...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...