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Digital Edition
Sports Business Journal issues
Volume 23 No. 33
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New ways to activate key as NBA restarts season

By John Lombardo
July 27, 2020
The NBA has rewritten its playbook to find ways for sponsors to activate around its restart, carving out new inventory and working on virtual opportunities to deliver exposure at a time when no fans will be watching from the stands. When the games begin Thursday, July 30, in the bubble at the ES...
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