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Digital Edition
Sports Business Journal issues
Volume 23 No. 40
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NBA teams look to engage fans during restart

By John Lombardo
June 29, 2020
NBA teams are ramping up fan engagement plans in their local markets as the league heads toward its July 30 restart in Orlando. With the league having been shut down for more than three months, teams feel a strong need to be visible and active in their market. So they are trying to build awarene...

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