Group Created with Sketch.
Volume 23 No. 17
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

SBJ Unpacks: How media innovation can help sports survive

Team, marketing and media executives are always looking for new ways to engage fans, and COVID-19 has accelerated that process. On the latest episode of “SBJ Unpacks: The Road Ahead,” our Bill King is joined by Ben Shields , senior lecturer at MIT Sloan School of Management, to discu...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...