Group Created with Sketch.
Volume 23 No. 17
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Regaining momentum in women’s sports

The pandemic’s economic challenges have revealed a vulnerability across women’s sports. But the leagues have doubled down on creativity to reaffirm the commitment of existing sponsors, encourage new investment and engage fans.
Photo: getty images Photo: getty images Photo: getty images W ith a new labor deal, bright young stars and bold new leadership, the 2020 WNBA season seemed packed with promise. It was a similar refrain across women’s sports: Both the LPGA and WTA entered 2020 coming off ...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...