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Digital Edition
Sports Business Journal issues
Volume 23 No. 40
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Trending up: Colleges find new digital outreach a huge virtual success with fans

By Michael Smith
May 11, 2020
The all-sport #MyTexas Tailgate was trending on Twitter, featuring diving (Matt Scoggin) and 20 music videos. Fans can’t go to college events right now, so the schools are taking their events to them. Schools are producing online virtual tailgates, awards shows, concerts and meet-...
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