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Volume 22 No. 48

Monday, March 23, 2020

Volume 22 No. 48

Coronavirus economy testing strength of sports partnerships

Without sports events to administer, televise and activate against, much of the industry’s efforts have turned to the care of the corporate sponsors that help keep it afloat.

End zone still in sight: NFL presses on with media deals

With business grinding to a near standstill, TV networks are still preparing to negotiate billions of dollars worth of media rights deals with the NFL in the coming months.

Major colleges brace for revenue adjustments

Major college athletic departments are forecasting revenue losses of 10% to 30%, maybe more, as they prepare for the financial impact of the coronavirus pandemic.

Home Work: Sports execs settle into remote settings, offer advice

Sports Business Journal caught up with some executives to see how they're adjusting to their new normal of no commute, more video conferences and leaving time for fun.

Disruption of Olympics would mean a steep cost

The coronavirus pandemic has cast serious doubt on the modern Olympic business, and a cancellation or disruption to the Games would reverberate throughout global sport.

Closing Shot: The Decision To Skip The Games

Forty years ago, President Jimmy Carter pulled the U.S. out of the Olympics over Moscow’s invasion of Afghanistan. For athletes and sponsors, the memory still stings.