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Digital Edition
Sports Business Journal issues
Volume 23 No. 39
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After five years of change, MLB scoring with combined efforts of One Baseball model

March 9, 2020
Noah Garden took over as head of sales at MLB after 13 years at MLBAM. Photo: getty images W ith the installation of Rob Manfred as commissioner in 2015, MLB merged its long-disputatious digital and traditional sponsorship sales staffs. Five years later...

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