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Volume 23 No. 1
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Grooming a new business model

Capitalizing on the aspirations of skiers, resort companies use multi-destination pass programs to attract new visitors and learn all they can about them.
Photo: deer valley resort Photo: deer valley resort Photo: deer valley resort Skiing has long been one of the most aspirational outdoor activities. Since the birth of ski areas across America 70 years ago, millions have dreamed of sitting by a fireside at Stowe or Sun Valley af...

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