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Volume 23 No. 39
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Selling rights to a piece of history

Iconic venues balance tradition and revenue needs as they seek naming-rights partners.
Don’t look for the Cotton Bowl name to go away, but a sponsor will soon have its name attached for the home of the Texas-Oklahoma rivalry game. Photo: getty images M any iconic stadiums and arenas that have historically been off-limits to naming-rights agreements are now in the marke...

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