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Volume 22 No. 44
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Closing Shot: Sock it to them

Super Bowl XXXIV marked the peak of the dot-com era, and signaled its subsequent bust, as online startups flooded the advertising market in search of customers and investment dollars.
Cash-strapped start-ups like Pets.com were required to pay upfront for their Super Bowl spots in 2000. The pet supply company soon found that its finances, and mascot, were stetched a little too thin. Photo: getty images Cash-strapped start-ups like Pets.com were required to pay upfront ...

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