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Volume 23 No. 14
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ESPN targets South Beach

Selects the same spot it used for 2010 Super Bowl
Just like it did a decade ago (shown), ESPN’s compound will use the art deco hotels and restaurants as a backdrop for its coverage.
Photo: ESPN Images
Just like it did a decade ago (shown), ESPN’s compound will use the art deco hotels and restaurants as a backdrop for its coverage.
Photo: ESPN Images
Just like it did a decade ago (shown), ESPN’s compound will use the art deco hotels and restaurants as a backdrop for its coverage.
Photo: ESPN Images

ESPN did not need to take long to figure out where to put its Super Bowl compound this week — the one where it shoots all of its studio shows. It will be in Lummus Park, which spans 10 blocks of South Beach.

 

That’s the same location it had last winter for the Orange Bowl, which was one of the CFP semifinals. Plus, ESPN set up in the same spot in 2010, the last time Miami hosted the Super Bowl. Seth Markman, ESPN’s vice president of production, said it is likely ESPN will return to the area next year for the CFP Championship.

“We’re familiar with Miami from the many big events that we’ve done there,” said Markman. “It’s a city that we have a lot of institutional knowledge about over the years.”

New to the ESPN compound this year will be “Get Up,” ESPN’s morning show that launched in April 2018 but did not travel to last year’s Super Bowl. The crew has started to move away from the studio more — it produced shows from the NFL draft in Nashville and the CFP in New Orleans.

“It’s exciting for me to have one of our signature shows, especially at that time of day,” Markman said. “It rounds out the whole day. The past couple of years, we started out later in the day. Now, we’re back to round-the-clock coverage of the Super Bowl.”

ESPN likes the spot because it is a crowded area of Miami, especially later in the week as kickoff gets closer. ESPN will shoot toward the art deco hotels and restaurants; the ocean will be behind them.

“The thing I especially love about that spot is the amount of people that are down there and the energy that’s down there,” Markman said. “Of all the Super Bowls, it’s one of my favorite places to go.”

Markman said the crowds energize ESPN’s on-camera analysts.

“Because our guys are so used to being in the studio all the time, when our shows get out there and feed off that energy, it reignites them a little bit,” he said.