New Voices Under 30: Emily Hejlik
Director of Sales and Marketing, Octagon Olympics and Action Sports
Born: West Des Moines
Education: Iowa State University, B.A., (double major) journalism and communication studies
Could not go a day without: Chapstick and unfortunately my Apple Watch. Winter is here in New England, and the daily activity reminders are necessary!
Most common misperception of your generation: That we are on our phones constantly. I’m on my phone much less since I got my Apple Watch!
Go-to person when you need help: My mom. She’s my rock and the person I rely on for advice and support both personally and professionally. … [She] will give me her honest opinion, even when I don’t want to hear it!
In 10 years I hope to be … : Healthy, happy and celebrating our clients’ successes following the LA 2028 Olympics!
As female athletes continue to accomplish extraordinary feats, the sports industry has the unique ability to magnify their successes and provide opportunities that have historically been reserved for men.
In the Industry
Biggest surprise at career’s start: Very early in my career, one of our most influential clients was facing extremely difficult times. … The necessity of teamwork, the flexibility to change plans at any moment and the time commitment was unlike anything I had previously encountered. As tough as this period was, it tested my commitment — to our clients, our team and the profession — and the experience provided me with a strong appreciation for the responsibility and meaningfulness of representing high-profile clients and the skills necessary to handle any situation.
Most exciting aspect of sports business: It is most exciting for me to explore and pursue the variety of promotional avenues for our clients, whether that be endemic and non-endemic endorsement relationships, content-driven platforms (e.g. TV programs, docu-series and books), opportunities in emerging categories and the digital landscape and cause-driven partnerships with leading nonprofit organizations.
The sports industry needs to do a better job of … : Providing leadership opportunities for women.