New Voices Under 30: Hilary Ash
Director, Strategy and Operations, Los Angeles 2028
Born: Los Angeles
Education: Wharton School at the University of Pennsylvania, B.S., economics
Could not go a day without: Coffee. My morning ritual involves sitting on the couch with my dog, Riggins, and enjoying a warm cup of coffee.
Most common misperception of your generation: Millennials are too entitled. But I believe this is a common misperception. As a millennial, I do actively seek opportunities for growth and advancement but I am also willing to put in the work and take constructive feedback to get there.
Go-to person when you need help: My mom, Kathy, is my voice of reason when making tough decisions; my dad, Kevin, is my professional idol as I build my career; my boyfriend, Scott, is my emotional rock; and my girlfriends are the greatest cheerleaders when I need encouragement.
In 10 years I hope to be … : Transitioning from a successful 2028 Olympic and Paralympic Games to a new leadership role for an international sport organization.
The sports industry should address social issues as long as the rules of sportsmanship still apply: all competitors (or competing ideas) should be met with respect and fairness.
In the industry
Biggest surprise at career’s start: My biggest surprise was that good leaders are willing to listen to anyone with a good idea — regardless of your experience.
Most exciting aspect of sports business: As technology evolves, fans and brands transcend geographic borders. The international appeal of sports opens up new opportunities and emerging markets.
Questions for networking: What brings you here today? And what brought you to this current role? I’ve learned that we all network for different reasons at different times in our career. Understanding each other’s needs, motivations and professional journeys can help us better engage and support one another.
Sports industry needs to do a better job of … : Ensuring that sport remains accessible to all the fans who want to watch or play, regardless of their socioeconomic status.