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Volume 23 No. 29
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New Voices Under 30: Buster Scher

Photo: Justin Kauper

Buster Scher

Hoops Nation

Age: 19
Born: New York City
Education: Staples High School

About you

Could not go a day without: My journal.

Most common misperception of your generation: That we are all lazy.

Go-to person when you need help: Mom, handles fires.

In the Industry

Biggest surprise at career’s start: That everything takes 10 times longer than you think it will.

Most exciting aspect of sports business: The constant change in platforms and the cycle of new people coming into the industry with their own taste and style.

Questions for networking: Why do you do what you do?

How should sports address social issues? By doing what sports do best, bringing people together.

The sports industry needs to do a better job of … : Showcasing the best business professionals to the fans in similar ways to how we look at athletes off the court.


In 10 years I hope to be “a voice for sports, music and culture through my own platforms.