New Voices Under 30: Buster Scher
Founder, Hoops Nation
Born: New York City
Education: Staples High School
Could not go a day without: My journal.
Most common misperception of your generation: That we are all lazy.
Go-to person when you need help: Mom, handles fires.
In the Industry
Biggest surprise at career’s start: That everything takes 10 times longer than you think it will.
Most exciting aspect of sports business: The constant change in platforms and the cycle of new people coming into the industry with their own taste and style.
Questions for networking: Why do you do what you do?
How should sports address social issues? By doing what sports do best, bringing people together.
The sports industry needs to do a better job of … : Showcasing the best business professionals to the fans in similar ways to how we look at athletes off the court.
In 10 years I hope to be “a voice for sports, music and culture through my own platforms.