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Volume 23 No. 13
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In the Office: Legroom for SeatGeek

Ticketing operator occupies new space in Flatiron District designed to reflect collaborative culture and celebrate sports and entertainment fandom of the ’90s.

When a growth spurt at its New York headquarters forced SeatGeek to start shifting some of its employees to a separate building down the street, the company knew a bigger space was necessary to bring the team back together — and create room for the future.

Enter SeatGeek’s new, 72,800-square-foot office on Broadway in New York City’s Flatiron District, which roughly 230 employees now call home — a home that even includes display bedrooms, officially tagged #RetroRooms, which have been a hit with visitors.

“These bedrooms will bring you back into the ’90s and highlight the purest form of fandom, from NBA Jam on the TV to concert posters for artists like Alanis Morissette,” said Marta Zaharoff, SeatGeek’s director of office operations. 

The playful concept illustrates SeatGeek’s broader philosophical approach to the space, which opened Oct. 28. Between exercise balls, stadium seats and couches, the aim was to give employees a range of comfortable areas to work and room to collaborate.

“We wanted to create a space where all types of people can do great work,” Zaharoff said.

A hand-drawn mural by Timothy Goodman serves as a creative, connective tissue between all three floors and greets visitors at the entrance. The cherry on top, though, is the building’s event space, which is twice as large as the previous facility’s and better equipped to handle a variety of programming — everything from the ordinary (team lunch meetings) to the extraordinary (concerts).

“We are thrilled to finally have a space where we can host what we all love — live events,” Zaharoff said.

SeatGeek's new space