No. 8 — Jimmy Pitaro / Kevin Mayer
President, ESPN; Co-Chair, Disney Media Networks
Chairman, Direct-To-Consumer and International, Walt Disney Co.
Change from 2018: +14
As the linear TV channel that picks up the biggest license fee, ESPN would be forgiven for doing whatever it takes to keep the cable bundle healthy. But under the direction of Pitaro and Mayer, Disney has made the biggest bet in the business on a direct-to-consumer strategy with ESPN+, while keeping ESPN as strong as it can be.