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Volume 23 No. 13
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No. 8 — Jimmy Pitaro / Kevin Mayer

Photo: espn images; getty images
Photo: espn images; getty images
Photo: espn images; getty images

Jimmy Pitaro

President, ESPN; Co-Chair, Disney Media Networks

 

Kevin Mayer

Chairman, Direct-To-Consumer and International, Walt Disney Co.
Change from 2018: +14

As the linear TV channel that picks up the biggest license fee, ESPN would be forgiven for doing whatever it takes to keep the cable bundle healthy. But under the direction of Pitaro and Mayer, Disney has made the biggest bet in the business on a direct-to-consumer strategy with ESPN+, while keeping ESPN as strong as it can be.