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Volume 23 No. 13
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No. 49 — Rick Dudley

Photo: marc bryan-brown
Photo: marc bryan-brown
Photo: marc bryan-brown

Rick Dudley

Chairman and CEO, Octagon
Change from 2018: Not ranked

Since the early 2000s, Dudley has been at the helm of Octagon, which has a roster with some of sports’ biggest marketing spenders, including Allstate, Bank of America, BMW, Delta and Mastercard. Here and overseas, the agency is influencing and activating more than $3 billion in sponsorship spending and activation.