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Volume 23 No. 13
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No. 44 — Adam Harter / Brett O’Brien

Photo: getty images; gatorade
Photo: getty images; gatorade
Photo: getty images; gatorade

Adam Harter

Vice President, Marketing and Cultural Connections, PepsiCo
Change from 2018: -2

Brett O’Brien

Senior Vice President and General Manager, Gatorade
Change from 2018: Newcomer

Harter is always skillful at combining Pepsi’s key assets across entertainment and sports, which include top-shelf sponsorships like the Super Bowl Halftime Show and league deals with the NBA, NFL and NHL. O’Brien has led the North American business at the Pepsi isotonic since 2012 and heads a sports marketing group long considered a model for the industry, with assets across the big four leagues.