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Volume 23 No. 13
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No. 41 — Bea Perez / John Mount

Photo: marc bryan-brown/ coke studios
Photo: marc bryan-brown/ coke studios
Photo: marc bryan-brown/ coke studios

Bea Perez

Senior Vice President and Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer, Coca-Cola

John Mount

Vice President, Marketing Assets and Activation, Coca-Cola North America
Change from 2018: -3

Coke is still one of the biggest spenders across sports marketing, and this duo must figure out how to appeal to consumers’ changing tastes in soft drinks, which has them turning to coffee, seltzer and even colas, such as Coke Zero Sugar, a bellwether for the category’s recent resurgence.