No. 41 — Bea Perez / John Mount
Senior Vice President and Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer, Coca-Cola
Vice President, Marketing Assets and Activation, Coca-Cola North America
Change from 2018: -3
Coke is still one of the biggest spenders across sports marketing, and this duo must figure out how to appeal to consumers’ changing tastes in soft drinks, which has them turning to coffee, seltzer and even colas, such as Coke Zero Sugar, a bellwether for the category’s recent resurgence.