No. 34 — Marcel Marcondes / Nick Kelly
U.S. CMO, Anheuser-Busch InBev
Change from 2018: -2
Vice President, Partnerships, Beer Culture and Community, Anheuser-Busch InBev
Change from 2018: Newcomer
A-B InBev still has one of the biggest budgets in sports. As it seeks more value from its many sponsorships, the brewer initiated an incentive-based sponsorship. Now it must continue to fend off competition from craft beer and spirits, while mapping a new course for the accelerating hard-seltzer category.