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Volume 23 No. 18
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No. 34 — Marcel Marcondes / Nick Kelly

Photo: getty images
Photo: getty images
Photo: getty images

Marcel Marcondes

U.S. CMO, Anheuser-Busch InBev
Change from 2018: -2

 

Nick Kelly

Vice President, Partnerships, Beer Culture and Community, Anheuser-Busch InBev
Change from 2018: Newcomer

 

A-B InBev still has one of the biggest budgets in sports. As it seeks more value from its many sponsorships, the brewer initiated an incentive-based sponsorship. Now it must continue to fend off competition from craft beer and spirits, while mapping a new course for the accelerating hard-seltzer category.