No. 30 — Serena Williams
Tennis Player and Cultural Icon, WTA Tour
Change from 2018: +3
The success of ethnically diverse women on the WTA circuit this year, especially Naomi Osaka and 15-year-old Coco Gauff, speaks to Williams’ tennis influence. The 38-year-old fashion aficionado fell short of a record-tying 24th Grand Slam championship, but continued to show glimpses of her post-tennis future through investments and the launch of a new jewelry line.