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Sports Business Journal issues
Volume 22 No. 44
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NCAA can embrace logic of NIL, take progressive action

Rarely do I agree with California Gov. Gavin Newsom, but I will give him credit for opening the floodgates of a long-overdue conversation in college athletics — the usage of student athletes’ name, image and likeness, or NIL in our vernacular. There is a lot of wailing, weeping and g...

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