From how to reach Gen Z viewers and consumers to the future of incentive-based sponsorships, the Octagon Sports Marketing Symposium — held Oct. 15-16 at the Crowne Plaza Times Square Manhattan — led attendees on a deep dive of sports marketing and an inside look at trends to watch.
All photos by Marc Bryan-Brown
Sports strategy
Bank of America CMO Meredith Verdone explains how the bank’s connection to sports allows it to differentiate itself from competitors.
Business case for health and wellness
Christine Paige, SVP/CMO at Kaiser Permanente, and Kerry Tatlock, SVP of marketing partnerships at the NBA, describe the partnership the organizations formed to build healthier communities.
Revival of 3-on-3 Tour
Former NBA All-Star Kevin Garnett talks about his purchase of Hoop It Up and creation of Big Ticket Sports to manage the 30-year-old tour and other properties.
It’s all Greek
Octagon’s Alex Saratsis describes how client Giannis Antetokounmpo is handling an onslaught of marketing opportunities.
Priceless investments
Michael Robichaud, SVP of global sponsorships at Mastercard, discusses global investments in women’s sports and esports.
Networking opportunities
TJ Ciro of Opendorse, Melyssa Jaskiewicz of Sideline Sports and Cory Bernstine of Minor League Baseball.
George Dudas and Allison Eddy of the NHL; Bill Pedigo of the Anaheim Ducks and Cameron Scholvin of the Columbus Blue Jackets.
A networking match
MiLB Chief Marketing and Commercial Officer David Wright and Allegiant CMO Scott DeAngelo catch up with SBJ Publisher and Executive Editor Abe Madkour after discussing their strategic partnership.
