Group Created with Sketch.
Volume 22 No. 43
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Power Players: Brian Herbst and Scott Warfield

Herbst
Photo: nascar
Herbst
Photo: nascar
Herbst
Photo: nascar
Warfield
Photo: nascar
Warfield
Photo: nascar
Warfield
Photo: nascar

Brian Herbst
Senior Vice President, Broadcasting and Innovation

Scott Warfield
Managing Director, Gaming

NASCAR


No major sports property will rely more on its data deal than NASCAR, which tapped Herbst to oversee the development of a sports betting product that it is building from scratch with Genius Sports. That product could open up a slew of sponsor opportunities for the sanctioning body, teams and tracks. Previously charged with oversight of NASCAR’s social media efforts, Warfield now is the sanctioning body’s day-to-day sports betting contact, taking the sport’s “open-for-business” message to sportsbooks, most of which have little familiarity with a sport that is rarely bet on.