Group Created with Sketch.
Volume 22 No. 31
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Sponsors gear up for marketing around upcoming NBA season

Tissot will run a seasonlong sweepstakes keyed to game-winning shots. The NBA tips off its 2019-20 season with stepped-up activation from league sponsors, including its newest partner AT&T, which launches a “Codes of Culture” campaign.   The campaign targe...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...