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Leagues and Governing Bodies

U.S. Polo Association plans OTT network

Seeking increased visibility and accessibility, the United States Polo Association is debuting an OTT network next year. The Global Polo Network, set to launch in the first quarter of 2020, will include live events, shoulder programming and lifestyle content, along with archival programming.

 

The GPN OTT offering will be distributed through its website, globalpolo.com (launching early next year), and through Vimeo and will be accessible through programming apps such as Amazon, Google and Roku.

At the same time, what’s being called Global Polo Entertainment is building its own production facility, along with a content development division and a licensing body for the polo video and still photography owned by U.S. Polo.

With the moves, the organization looks to have a more comprehensive sponsorship and content offering, along the lines of most major sports properties. The OTT launch comes a year after the organization tied together the sport’s top three tournaments into a series with a million-dollar prize purse called “The Gauntlet of Polo.’’

“It’s our latest step in building a true properties organization,’’ said USPA Senior Director of Marketing Shannon Stilson.

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