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Volume 23 No. 13
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Latest signing has Hambric Sports seeing double

Identical twins Nicolai (left) and Rasmus Hojgaard led Demark to its first World Amateur Team Championship last year.
Photo: Getty images
Identical twins Nicolai (left) and Rasmus Hojgaard led Demark to its first World Amateur Team Championship last year.
Photo: Getty images
Identical twins Nicolai (left) and Rasmus Hojgaard led Demark to its first World Amateur Team Championship last year.
Photo: Getty images

Rocky Hambric has encountered many unusual situations in his 42 years as a golf agent, but never one like this: representing identical twin golf prodigies.

 

Hambric, whose agency Hambric Sports Management represents PGA Tour stars including Dustin Johnson and Brooks
Koepka
, won a recruiting battle for 18-year-old Danish identical twins Nicolai and Rasmus Hojgaard.

The Hojgaard brothers shocked the golf world last year when they led Denmark to its first World Amateur Team Championship at Carton Golf House Club in Ireland, beating the American team, made up of older and better-known players, by one stroke. On the last day, Nicolai shot a seven-under 66 and Rasmus shot a 67.

Hambric had been tracking the U.S. team and its highly touted golfers Cole Hammer, Collin Morikawa and Justin Suh.

“I was following it because of them [the U.S. golfers] individually, and I saw that Denmark won and I started looking at the situation and read an article and saw these kids were 17, and I said, ‘Wait a minute,’” Hambric said. “I thought I needed to find out about these guys, so I put one of my guys in my European office on the case.”

Golfers in Europe turn professional at a younger age. After competing with several major agencies, Hambric Sports signed both brothers, who are now 18. Hambric and Duncan Maxim, Hambric Sports’ player manager in the firm’s European office, will represent them. 

The agency has already signed the brothers to a deal with TaylorMade Golf for equipment and is talking with clothing companies, Hambric said. Plenty of brothers play golf and other sports, but few identical twins, and that brings a new set of opportunities and challenges for an agent. 

“On the one hand, you are playing a tricky game of how do I maximize both individual incomes selling them together,” Hambric said. “On the other hand, there is more value in certain deals together than separate.”

Some companies, meanwhile, see identical twins as inseparable, Hambric has learned. “Especially when you are talking to a clothing company, they want both of them; they don’t want just one of them,” he said. “They don’t want that same look, that same image — identical — with someone else’s clothes on him.”

Earlier this year, Rasmus finished second in his debut on the Challenge Tour, the developmental program for the European Tour. Nicolai last month finished second to Sergio Garcia in the KLM Open, a European Tour event in Amsterdam.

The brothers are already famous in Denmark after bringing the country its first Eisenhower Cup, but their popularity is growing throughout Europe, Maxim said. “In terms of comparing them to players in Europe, it’s not something I feel you can do, but the closest in terms of excitement level at their age and ability would be Rory [McIlroy], in my view,” Maxim said. 

Hambric predicts the two brothers will make it to the PGA Tour by the time they are 22. 

■ CAA SPORTS SIGNS DANICA PATRICK: CAA Sports has signed former IndyCar and NASCAR race car driver Danica Patrick for representation in sports and entertainment.

Agents Ed Berry, Cat Carson, Michael Klein, Lis Moss and Lowell Taub will lead the team representing Patrick in all areas with the exception of speaking engagements. She was formerly represented by Excel Sports Management.

Patrick is a sports icon and one of the most influential female drivers in the history of motorsports. She was the 2005 rookie of the year for the Indianapolis 500 and IndyCar Series. She had seven top 10 finishes in the NASCAR Cup Series before retiring in May 2018.

She now hosts the podcast “Pretty Intense,” which features conversations about what drives high-profile celebrities, athletes and public figures. Patrick is dating Green Bay Packers quarterback Aaron Rodgers, who is represented off the field by CAA Sports. 

■ EXCEL HIRES DAVIS: Excel Sports Management has hired Matt Davis as vice president of corporate partnerships. Davis, who will be based in Excel’s Los Angeles office, previously worked at Independent Sports & Entertainment

 

Liz Mullen can be reached at lmullen@sportsbusinessjournal.com. Follow her on Twitter @SBJLizMullen.