Group Created with Sketch.
Volume 23 No. 17
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

The Market

A measured look at this week’s holdings
Photo: getty images
Photo: getty images
Photo: getty images

Buy

Shoe Time

Nike stock topped $90 for the first time after posting an impressive first quarter. Sales were up 7% overall, revenue increased 4% in North America and 22% in greater China and the company posted $1.37 billion in profit. No matter the obstacles Nike has faced recently — including negative publicity, competitors moving in on its athlete endorser territory and a trade war — it has managed to maintain its dominant market position.

 

Photo: getty images
Photo: getty images
Photo: getty images

Sell

Cost of Knowing

FIFA acknowledged that it doesn’t know how much the Women’s World Cup is worth, after the Wall Street Journal said that a previously reported number for how much revenue the event generated — $131 million — was actually an expense figure. The fair pay debate should at least be able to include accurate information.

 

Photo: getty images
Photo: getty images
Photo: getty images

Hold

Down Under/Over

The NFL signed a deal making Australia-based Tabcorp its official betting partner in that country. It’s the league’s first such deal, and one that will inform how fans in other countries engage in betting on NFL games and could influence how the league decides to handle its strategy in the U.S.