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Volume 22 No. 32
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‘Mattress Mack’ gets into horse racing

Jim McIngvale, long known for whacky sports-themed promos for his furniture stores, takes his high-stakes marketing to the track
Jim McIngvale is using race sponsorships and a $100,000 bonus incentive to tout his horse Runhappy, betting that the exposure will send the horse’s stud fee soaring. Photo: Courtesy of Laura McIngvale Brown “Mattress Mack” has taken his over-the-top promotions to horse racin...

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