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Volume 22 No. 19
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Archives shed light on early endorsement deals

Coca-Cola’s long history in sports sponsorship crossed paths with IMG in the 1960s when Palmer, Player and Nicklaus were starring on the links.
“… I am sure that you are aware that Coca-Cola is the most asked for soft drink in the world today (80 million drinks sold every day), and it is natural that Coke will sell in greater volumes, developing more profit and contributing greatly to the success of the Tournament.” ...

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