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Digital Edition
Sports Business Journal issues
Volume 23 No. 38
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Gatorade likes what it sees in lacrosse league

Deal with upstart Premier Lacrosse League boosts presence in growing sport
By Adam Stern
August 12, 2019
Gatorade has become the latest brand to enlist with the Premier Lacrosse League, signing on as the official sports drink of the first-year property. The sides will announce the deal this week and the term is through the 2020 season. Neither side would disclose the financial terms, but PLL co-fou...
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