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Volume 22 No. 23
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Forum: NFL’s 100th, key events on tap for September

A few highlights on what we have coming up over the next two months at Sports Business Journal/Daily and a key new executive who has joined our team.

THE NFL’S 100TH: Late last month, Sports Business Journal hosted a roundtable discussion in our New York City office, as we invited 11 leaders from stakeholders in and around the NFL to talk about the state of the league as it enters its 100th season. The conversation ranged from the opportunities around the milestone to the state of the fan experience and predicting the NFL of the future. It will be featured in a special issue we are dedicating solely to NFL 100 around the league’s kickoff the week of Sept. 2. It’s been a fun exercise as we seek to tell the key business stories around the league over the years, as well as highlight the individuals instrumental in building the NFL and influencing its business. It’s also been a refreshing reminder of just how much the NFL’s centurylong evolution is a story of audacity, athleticism, fanaticism, philanthropy, innovative business practices and bringing communities together. 

Over the past few months, we’ve had long conversations with current and former league and team executives, owners and partners, and now we are getting our arms around the tremendous amount of content we’ve gathered to produce an impactful issue about the business history around this successful enterprise. Meanwhile, we’re also reaching out to readers to get their feedback on what the NFL has meant to them. If you have a story you want to share or be part of this special issue, please let me know. It hits on Monday, Sept. 2, just four days before the league opens with the Bears hosting the Packers to kick off NFL 100.

ON THE EVENT FRONT: Two events should be on your radar: Game Changers will take place Sept. 17 in New York City and our Ticketing and Facilities Symposium is Sept. 24-26 in Los Angeles. 

First, the 7th annual Game Changers event touts one of its most dynamic programs in its history — and I’m looking forward to hearing about the vision of new WNBA Commissioner Cathy Engelbert, the challenge that faced Mavericks CEO Cynthia Marshall, the journey of Nancy Lieberman and the inspiration of Special Olympian Loretta Claiborne. We will also honor 40 deserving women leaders in sports business that afternoon. To the men in the sports industry: You are missing a great learning and networking opportunity if you are not at this event. There are so many valuable takeaways from the discussions and impressive people in the audience that it’s a shame there aren’t more male leaders in the business who attend. In addition, organizations should send their established executives, but also their rising stars to learn and network. Game Changers can serve as a powerful, aspirational and motivational platform for younger staff.

In terms of the Ticketing and Facilities Symposium, all I can say is it’s being held in the hotbed of sports business — Los Angeles. Almost every story of significance we’ve covered over the last few months emanated out of the nation’s second-largest market, and so attendees will be able to see the dynamic nature of this region up close. You will hear from many of the city’s key decision-makers, such as Stan Kasten, Luc Robitaille, Tom Penn, Tucker Kain, Heather Brooks KaratzDanita Johnson and Chris Klein — to name a few — and you’ll also visit all the major venues in the market. Simply put, there’s too much happening in L.A. not to be a part of this event. Of course, let me know if you have any questions about our events.

Finally, I want to introduce Eileen Silvergleid as the first chief revenue office in SBJ/SBD’s history. She will work with me and be responsible for the performance, strategy and alignment of all of our revenue operations, including building sales and marketing, growing our client base, ideating new products and further enhancing our partnership strategy.

For over 20 years, Eileen worked at research and advisory company Gartner (formerly CEB), which she joined in 1994. She has successfully led and consulted sales and account management teams with products for C-level executives, products with over $50 million in annual sales. Eileen had a number of leadership roles in product development and sales and was one of the company’s top producers. She repeatedly launched successful products and has an impressive track record in operational innovation, achievement and leadership. She will be based in New York City and I’m sure you’ll meet her in upcoming meetings or at one of our events. We’re thrilled to welcome her to our team.

First Look podcast, with issues Abe is watching this week, at the 19:08 mark:

Abraham Madkour can be reached at amadkour@sportsbusinessjournal.com.