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Volume 22 No. 23
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Power Players: Rex Hough

Photo: Jay Sinclair

Rex Hough 

Chief Executive Officer
Dyehard Fan Supply

Hough took the reins of this startup in December 2017 and immediately began winning business for a company that had no track record. Dyehard specializes in running all forms of retail for college athletic departments. Arkansas was one of its first clients and in the 19 months since, Dyehard has grown to more than 30 clients, most of which operate in the college space. Hough, a longtime executive at ISP Sports, has been the engine driving Dyehard’s growth with a stated intent of improving the way schools engage with
their customers.