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Volume 22 No. 23
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Power Players: Bo Heiner

Photo: octagon

Bo Heiner

Senior Vice President, Marketing and Events
Octagon

Home Depot’s sponsorship of ESPN’s “College GameDay” is often held up as the best brand integration in college sports, maybe all sports. Heiner has steered the program since its inception. He runs Octagon’s Atlanta-based office and oversees a team of 12 employees who manage Home Depot’s marketing in college football. Born and raised in Atlanta, Heiner worked at Turner and Delta before joining Octagon 14 years ago.