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Volume 22 No. 23
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Power Players: Dan Gale Jr.

Photo: Sarah D’Ambra

Dan Gale Jr. 

President
Leona Marketing Group

When Gale left CBS in 2014 after a long run in collegiate sales, he saw an opening in the industry. Few colleges had a consultant working on their behalf when they began negotiations for their multimedia rights. Gale, having worked at CBS and Learfield, knew the business from that side. Since 2016, he has been transforming that knowledge into a burgeoning practice at Leona, where most recently he has assisted Furman, Northeastern, Purdue, UAB, UTEP and the Southland Conference in their pursuit of new agreements on multimedia rights, ticketing and apparel.