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Volume 22 No. 23
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Power Players: Devron Edwards, Katy Mollica

Photo: cbs sports; turner sports

Devron Edwards

Vice President, NCAA Partnerships
CBS Sports

Katy Mollica

Vice President, NCAA Partnerships
Turner Sports

Now in his 17th year at CBS in sales and marketing, Edwards has played an integral role in growing a once-modest NCAA corporate partner program into a behemoth with 17 major brands. Mollica moved over to managing the NCAA program in 2010 when CBS and Turner jointly won the NCAA’s rights. They both work on sales and activation strategies for brands that are NCAA partners or want to be, and have been leaders for the groundbreaking CBS/Turner joint sales effort.