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Volume 22 No. 23
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Power Players: Byron Daub

Photo: capital one

Byron Daub

Vice President, Sponsorships and Experiential Marketing
Capital One

Capital One made a major investment in college sports almost a decade ago with an NCAA corporate champion deal and the creation of the Capital One Cup. Daub has overseen the credit card marketing program during his 18-year run there. He has since added naming rights to Maryland’s football field, dozens of college marketing deals and title sponsorship
of the Orange Bowl.