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Volume 23 No. 28
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Power Players: John Althoff

John Althoff

Sponsorship Coordinator
State Farm

State Farm has one of the most robust sponsorship programs in college athletics, especially college basketball, and Althoff directs it. The insurance giant has marketing rights at more than 90 schools — among them Kansas, North Carolina and Villanova — and presenting sponsorship of ESPN’s “College GameDay covered by State Farm.” Althoff has such deep ties at ESPN that he’s able to submit a wish list of schools he’d like the show to visit during the season.