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Volume 23 No. 39
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Closing Shot: Turning promotions ‘Upside Down’

The hit Netflix series “Stranger Things” has driven multiple events at major league ballparks this summer. The show’s alternate universe has even managed to make New Coke cool.
Polaroid was a perfect fit for the promotion around the 1980s-themed show, offering a photo booth for “Stranger Things” fans to pose as their favorite character. Waffle House (below) got into the act as well. Photo: kevin d. liles / atlanta braves In the same summer in which Season 3 of...

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