Group Created with Sketch.
search Created with Sketch.
search Created with Sketch. search
Contents
Digital Edition
Sports Business Journal issues
Volume 23 No. 39
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Gordon nudges Axalta into grassroots deal

By Adam Stern
July 22, 2019
Heeding advice from endorser Jeff Gordon, Axalta Coating Systems is adding a grassroots element to its motorsports sponsorship portfolio by backing a team in next month’s Knoxville Nationals sprint car event in Iowa.   The sponsorship with Jason Johnson Racing for ...

Path 3 Created with Sketch.

previous story

Tony’s Take: NHL sponsorship

next story

Trump’s tweets help put Rapinoe in the spotlight

Already a Subscriber?

Forgot Password? Member Benefits


Register for a Free Account

  • View unlocked and archive stories for free like this one
Register For Free
×
UNLOCK THIS ARTICLE &
20 YEARS OF SBJ NEWS
with a one-time email verification.
If you already have an account, click here to log in.

Most Popular

  1. The prognosticator is at it again: Here’s what to expect in sports media
  2. OneTeam Partners: One for all
  3. Retiring executive Ed Laukes built Toyota’s reputation in NASCAR on and off the track
  5. Wilkins-Mickey to take lead on DEI role for Seahawks
  6. NBA’s $900 million assist
  7. Learfield IMG College moves quickly to new strategy under Gahagan
  8. ‘Netflix of sports’ hasn’t arrived, but digital titans are setting the table
  9. 2020: Year in Review
  10. The people who influenced sports business in 2020
  11. NBA may expand private equity stakes in teams