Monday, July 22, 2019
Ratings home run: Machado, Harper drive increases in viewership
Last year’s top two free agents did not make the MLB All-Star Game, but both have posted All-Star caliber years when it comes to local television ratings.
Tokyo 2020: Can Olympics bring rebirth?
The countdown is on, and Tokyo 2020 officials, top politicians and business leaders are framing the Games as an inflection point in their country’s history.
Stadium Series title sponsorship helps Coors Light freeze out A-B
According to our 13th annual NHL Sponsor Breakthrough study, 27% of NHL fans correctly identified Coors Light as the league’s official beer.
Fanatics gets Golden State’s merchandising rights
Fanatics has landed a 10-year merchandising rights deal with the Golden State Warriors, with plans to run multiple retail spots, including in and around the new Chase Center.
Entrepreneur Mark Ein reimagines the Citi Open
Under his leadership, the Washington, D.C., tourney begins this week with another strong field, featuring multiple top-10 men’s players and American star Sloane Stephens.
Trump’s tweets help put Rapinoe in the spotlight
President’s comments on Megan Rapinoe have actually benefited the breakout star of the FIFA Women’s World Cup, according Wasserman agent Dan Levy.
Baking up fresh looks at Refried Apparel
In New Bedford, Mass., once the “textile capital of the world,” Refried Apparel is taking distressed inventory and artfully “upcycling” it into licensed apparel.
“Stranger Things” showing up at the ballpark
The hit Netflix series has driven multiple events at major league ballparks this summer. The show’s alternate universe has even managed to make New Coke cool.