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Volume 22 No. 28
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Tony’s Take: NBA sponsorship

Tony Ponturo is executive vice president of strategy for Turnkey Intelligence. He oversaw Anheuser-Busch’s marketing, media and sponsorship from 1991 to 2008.
Returning sponsors Gatorade, Budweiser and Bud Light continue to have strong sponsorship awareness year over year, as they don’t take anything for granted and work hard to create activation programs that resonate. Two new invitees to the party, AT&T and MGM, fared extremely well. A...

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