Group Created with Sketch.
Volume 22 No. 27
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

SponsorUnited uses massive database to help brands, properties build better sponsorships

The lightbulb went on for SponsorUnited founder Bob Lynch around the beginning of this decade when he attended some advertising conferences after a number of years selling radio for Clear Channel and Westwood One. Media sales had advanced to digital marketplaces and automated/prog...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...