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Volume 22 No. 23
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Ticketing: The Laws of Attraction

Buoyed by the success of MLB’s Ballpark Pass, more teams across sports are experimenting with subscription ticketing programs designed to appeal to the Netflix generation of fans.
Oakland A’s fans using their general admission access or who don’t have an assigned seat to a game can watch from The Treehouse. Photo: oakland athletics What began as an innovative pilot program in baseball in 2015 to help a handful of teams fill their ballparks has evolved into an ind...

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