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Volume 22 No. 10
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Sponsorship’s new frontier: Marijuana

Marketing deals in UFC, golf and motorsports have followed states’ legalization of marijuana. When will America’s biggest leagues take advantage of the next big category?
Signage from CBD sponsors was visible at two of sports’ biggest events in the past month — on Bubba Watson’s visor at the PGA Championship and on James Hinchcliffe’s Arrow Schmidt Peterson Motorsports car at the Indianapolis 500 (see photo below). Photo: getty images CBD marketer Pure Spe...

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