@FNSLive / Twitter
"Friday Night Stripes": Adidas/Intersport/Twitter
The livestreaming high school football series launched by Adidas and Twitter and produced by Intersport featured eight games and several nationally ranked teams with ESPN and SEC Network announcers calling the action. A Twitter timeline added real-time conversation about the games.
@GrittyNHL / Twitter
Gritty
The Philadelphia Flyers mascot became an overnight sensation after his send-up of Kim Kardashian’s “Paper” magazine cover garnered 6.1 million impressions on social media. Gritty’s interaction with fans and other social media accounts revealed a protective, sassy and unpredictable personality.
@TeamJuJu / Twitter
JuJu Smith-Schuster
The Steelers wide receiver, known for his social media prowess across several platforms, crossed over from sports to gaming and entertainment, challenging Drake and Ninja to a “Fortnite” battle on Twitch that forced people outside of sports to take notice.
@wwe / Instagram
WWE
Surpassing 1 billion social media followers around the world, WWE and its talent offer fans behind-the-scenes glimpses of worldwide events and travel by using various platforms across all social media. The entertainment company’s YouTube Channel is tops in sports and ranks in the top 10 of all accounts on the platform.
